We launched our own channel for delivery and pickup orders and introduced loyalty: cashback bonuses and a cumulative discount. This helps us grow the number of regular delivery customers, keep orders in our own system and get repeat orders. In 2 years we moved 70% of our delivery customer base from the aggregator to our app, which grew delivery profit by 12% year over year.

Since launching our system in 2022, we have tripled delivery revenue. By steadily moving guests from offline and the aggregator to our own app, we built a solid contact base. We run marketing campaigns and test ideas. The Restomania team helps a lot.

In 2023 we joined the Central Market app, which brought our corner table and delivery orders plus food hall guest contacts. That led us to launch our own ordering system across all corners via the Restaurant Wallet app, which suits our format better. Now we no longer lose offline guests, and every 4th order adds a new contact to our base for repeat orders.

We connected order at table and launched our own delivery. Guests can now quickly order from several corners in one cart, and a single QR code on the table serves 4-5 people at once. We cut queues and sped up order taking, and with it table turnover. In-house orders grew 1.5x in every corner, since guests can now choose from 4-5 corners instead of 1-2. Plus we cut delivery costs by 15% by using Restomania couriers for a reasonable fee.